AOP WORK
CLIENT: KPMG - Flight Plan, The Making Of
TECHNOLOGY/SERVICES: Apple ARKit, Unity3D
Agents of Play collaborated with KPMG’s digital marketing team to extend the firm’s KPMG “Flight Plan” :30 brand TV spot creative. Flight Plan is airing on NBC, CNBC, MSNBC, and the Golf Channel.
Flight Plan AR brings to life the flight of the paper airplane and curiously friendly drone characters while the tv spot plays on an oversized digital billboard in real physical space in front of the audience viewing through an iPad. Through Augmented Reality (AR) technology KPMG is further extending its brand mission to “Anticipate tomorrow, Deliver Today.”
KPMG partnered with Agents of Play for the technology agency’s expertise creating engaging and impactful mobile and mixed reality applications. From concept to 3D design, modeling and animation the team at AOP leveraged Unity3D and Apple’s newly released ARKit technologies to power KPMG Flight Plan AR.