AOP WORK

Agents of Play collaborated with L3Harris Corporation to transform the way customers experience their technically advanced communication products and solutions.

CHALLENGE: The challenge was to evolve the company’s product marketing and sales impact by moving beyond traditional communication materials and methods. In this case L3Harris needs to showcase the Falcon IV AN/PRC-163 is designed to support core elements of the U.S. Marine Corps MAGTF operations. This revolutionary, dual-channel radio with additional Mission Module capabilities delivers multi-domain connectivity for tactical edge, air-to-ground and Beyond-Line-Of-Sight communications.

SOLUTION: The L3Harris Marine AN/PRC-163 Multi-channel Handheld tech talk video leverages video game inspired 3D design and animation. The experience will immerse L3Harris’ target audience at defense industry trade shows, in sales presentations, and on the L3Harris website. Viewers are first provided an expert briefing on the AN/PRC-163 Multi-channel product specifications, features and benefits before they are immersed in a 3D battlescape scenario featuring the full power of the device.

ABOUT: L3Harris partnered with Agents of Play for the technology agency’s expertise creating immersive, experiential and mixed reality applications. From concept to 3D design, modeling and scene animation the team at AOP leveraged its video game design and development team expertise to bring the L3Harris Marine AN/PRC-163 Multi-channel Handheld to life. “Agents of Play is excited to partner with L3Harris Corporation to evolve technical product and solution based experiences through next-generation technologies”, says Agents of Play CEO Mike Vann. “The team at Agents of Play are highly experienced web, mobile, 3D and mixed reality technologists ready to help our partners evolve the way they engage and educate customers.”

L3Harris is an agile global aerospace and defense technology innovator, delivering end-to-end solutions that meet customers’ mission-critical needs. L3Harris provides advanced defense and commercial technologies across air, land, sea, space and cyber domains. L3Harris brings speed, innovation, and flawless execution together with a commitment to make the world more secure.